On the market today, there are many scams in the world of gold and silver, stone too. If not careful, customers can “lose money, disability” when buying gold jewelry in some small businesses, floating. To avoid the tricks of buying gold jewelry, let’s refer to the details through the article below.

Golden age fraud

According to the report of the Ministry of Science and Technology (SCIENCE AND TECHNOLOGY) on the management of the gold market to the Government Office, the common mistake of many small gold trading establishments is the use of untested scales; the quality of the “problematic” golden age inspection equipment; The quality of gold is not compared to the announcement…

For example, during the Lunar New Year 2018, the Inspectorate of Quang Tri Provincial Department of Science and Technology conducted an unscheduled inspection and found violations in the trading of gold and gemstones of some stalls in Dong Ha market. The trick used by the owner of this gold shop is not to label, not to record the quality of gold, although the selling price is 24K gold but in fact only 23K. For 18K gold, the gold trading establishment announced the gold content of 75% but the inspection only reached 65%-73%. With poor quality gold as above, consumers are being pickpocketed a lot of money.

High-end jewelry retains durability, long-lasting brightness and less need for re-plating. 

There are many types of gold on the market used as jewelry with different gold content such as 10K (41.6%), 14K (58.3%), 18K (75%) and they are all alloys of 9999 gold and other metals (also known as “guilds”). High-end goods used for imports from Italy, France, South Korea … meet international quality standards, no impurities and sufficient gold content is regulated.

Jewelry, poor quality wedding rings will quickly dull, deform and deform;

To increase profits, it is mandatory for processing workshops to cheat the golden age, use and many impurities, so the product quickly dulls, distorts, falls stones and even breaks after a few months of use. This is why the floating jewelry on the market will cost less than genuine high-end jewelry.

Eat less stages

High-end jewelry always focuses on design, constantly updating world trends to meet the needs of customers. Typically, large enterprises will “recruit” artisans or jewelers with at least 6 years of experience; at the same time, invest in modern machinery and equipment when performing 3D design, casting or creating details of products to increase accuracy and save time.

Meanwhile, some small shops often use apprentices or “young” skilled jewelers, copying designs or importing at processing workshops to reduce design costs so the price of the product is also lower. However, the ratio of details is absolutely inaccurate, the gloss is uneven and the design is not creative, unique.

The market jewelry has similar designs and the details clearly reveal the rudimentary.

Explaining the gold age fraud and weight cheating, one gold industry expert explained, partly because the small jewelry gold shop competes with each other by reducing the price of processing, plus the loss of gold in the production process and these costs are pushed into reducing the quality of gold to compensate. If they make gold at the right age, the right weight, it is imperative to raise the price of wages to do so, so it cannot compete with other stores.

Warranty and inspection tricks

Selecting a reputable brand, customers only need to invest once but enjoy a free warranty for life of the product such as size editing, plating, refresh, stone mounting. Because for high-value products such as jewelry, warranty service is always a determining factor of customer trust.

Premium jewelry will come with a free lifetime warranty.

However, taking advantage of the trust of customers, many jewelry stores play “tricks” with warranty services. Customers buy cheap jewelry, it is natural to return to the warranty regularly, but instead of being “free for life”, it costs about 200,000 -300,000 VND per repair. The reason given is that during use, customers damage, wear and tear products so it takes a fee.

When reaching users, high-end jewelry will have clear material symbols along with certificates of Vietnam Gold Quality Measurement Department, GIA/GIV Diamond accreditation certificate. Of course, this is often not in the jewelry market is vague about the origin.

Genuine jewelry will have a free warranty, helping one-time investment customers benefit for life. 

Instead of choosing less prestigious addresses and stores, wise customers gradually turn to the choice of genuine designer jewelry products. Understanding that, many large and prestigious jewelry brands have now launched their own line of jewelry, wedding rings designed, committed to limiting the number.

According to VTC News